Automated Weather Forecast: A New Level of Professionalism for Your Radio

Meet the revolutionary update to the Tunio platform — an automated weather forecast voiced by a professional virtual host. Your radio station now sounds like a national broadcaster, delivering listeners timely weather updates tailored to their city.

Why Does a Weather Forecast Matter for Radio?

The Numbers Speak for Themselves

• 87% of listeners consider the weather forecast an essential part of the morning show
• 25% audience growth for stations that air weather bulletins on a regular basis
• Stronger loyalty — listeners come back for useful information

Professional Positioning

A weather forecast is a marker of a quality radio station. When the audience hears a polished weather segment, they instinctively perceive your station as a serious media brand.

Meet Kate — Your Virtual Host

Kate (Ekaterina) is more than a synthetic voice. She is a fully fledged virtual host with a professional delivery and a pleasant tone. AI technology makes her voice indistinguishable from a real radio presenter.

Advantages of the Virtual Host:

• Always on air — no sick leaves, vacations, or late arrivals
• Perfect diction — every word sounds crisp and professional
• Emotional delivery — the forecast feels lively and engaging
• Multilingual — support for different languages across your audience

Weather Forecast Configuration Options

Up to 7 Cities in One Bulletin

Create forecasts for:

• Local businesses — one city for a local audience
• Regional networks — several cities within a region
• National projects — key cities across the country

Personalized Sound Design

Intros and Outros

• Signature jingles before and after the forecast
• Music beds to set the mood
• Branded elements — your station name at the beginning and end

Language Settings

• Choose the broadcast language that fits your target audience
• Adapt pronunciation to regional specifics

Flexible On-Air Scheduling

1. Interval Inserts

Automate the broadcast:
└── Fixed interval in minutes

2. Precise Timetable

Sample schedule:
06:00 — Morning forecast with details
08:30 — Update before work
12:00 — Midday forecast
18:00 — Evening forecast for tomorrow

3. Static Playlist

Add the weather forecast as a regular track to your playlist for maximum control.

The Technical Magic: How It Works

Automatic Data Updates

1. Collecting meteorological data — the system pulls fresh information from trusted sources

2. AI processing — generating natural-sounding forecast text

3. Speech synthesis — Kate voices the forecast with accurate intonation and emphasis

4. Broadcast integration — automatic insertion at the right moment

Forecasts for Today and Tomorrow

• 24/7 relevance — data refreshes several times per day
• Time zones — accurate timing for every region
• Smart rotation — morning brings the forecast for the day, evening switches to tomorrow

Scenarios for Different Formats

Morning Show

05:55 — "Good Morning from Radio 101" jingle
06:00 — Detailed weather forecast voiced by Kate
06:03 — Transition into the morning music block

Business Radio

Every hour: short forecast (30 sec)
├── Current temperature
├── Expected daytime temperature
└── Precipitation and tips

Music Station

3 times a day: full forecast between music blocks
├── Morning (07:00) — start of the day
├── Daytime (13:00) — update
└── Evening (19:00) — forecast for tomorrow

Impact on Audience and Business Metrics

Engagement Growth

Case: "City Wave" Radio

• Before launch: average listening time 18 minutes
• After launch: average listening time 27 minutes
• Result: +50% to listening time

Higher Advertising Value

• Premium slots around the weather forecast
• Sponsored segments — an extra revenue stream
• 30-40% CPM increase for ads placed next to the forecast

Building Habits

Listeners start planning their day around weather bulletins, which secures a stable audience during key hours.

Moving Toward a Fully Automated Broadcast

Automated Content Ecosystem

The weather forecast is a major step in our strategy to deliver a fully automated yet lively and engaging broadcast:

Tunio automated broadcast:
├── AI music — unique, royalty-free content
├── News briefings — up-to-date information
├── Podcasts — thematic episodes
├── Weather forecast — available now!
└── Announcements — smart spots via the control panel or API

Advantages of Automation

1. Lower operating costs — no need for a team of hosts

2. Consistent quality — every bulletin sounds perfect

3. Scalability — launch 10 or even 100 stations with ease

4. 24/7 relevance — content updates automatically

Investing in Professionalism

Comparing Traditional Solutions

Hiring a radio host:

• Salary: from 50,000₽ per month
• Work schedule: limited
• Quality: depends on mood
• Sick leaves and vacations: unavoidable

Tunio with the weather forecast:

• Cost: included in the plan
• Work schedule: 24/7/365
• Quality: always perfect
• Reliability: 100%

The Future Is Already Here

The automated weather forecast is the first step toward the radio of the future, where:

• AI creates content in real time
• Personalization is tailored to every listener
• Information stays relevant 24/7
• Professionalism comes without human error

We continue to expand the platform with new automated features. Next in line: news blocks and thematic podcasts.

Start Today

Do not postpone improving your radio. Every day without a weather forecast is a missed opportunity to:

• Attract new listeners
• Retain your current audience
• Increase advertising revenue
• Strengthen your professional image

Tunio's weather forecast is the easiest way to level up your radio today. Join the stations that have chosen innovation and automation.